A collection of personal notes, memos and other things.
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07 February 2021
The power of three
We are wired to tune into the power of three. Great communication is built on it. Consider many of the most durable marketing slogans: Just...
05 September 2020
Foreword of Kurt Vonnegut
Kurt Vonnegut could touch extremely difficult topics such as a son becoming schizophrenic and going totally crazy at the age of 23, with hu...
29 August 2020
Picasso, Schoenberg, Moss: how humans unlock social capital
(See HN thread here.) Once every while I read something that changes my perspective on things. Usually, not because it reveals a ground-b...
05 December 2019
Caesar’s system thinking abilities
If you want to learn from the best, you have to decompose how their brain works, what's their logic and reconstruct backward their decis...
06 September 2019
Why Nadal is unbeatable on clay
Common wisdom in Tennis sees Roger Federer as the greatest of all time. While this might actually be true, I always believed there is someth...
17 August 2019
Hire unproven people
Hiring is broken on so many different levels, and it starts right there, at the job offer description. It then continues all the way down to...
21 October 2018
From asymmetry to symmetry of information in the sales process
Sometimes marketers trick themselves and fall in love odd definitions. You've probably heard that "help is the new selling," a...
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